Effective Date: May 8, 2025
Contact Email: [email protected]

Welcome to LastFirst.com. Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or use our services.

By using this site, you agree to the terms of this policy.

What Information We Collect

We collect both personal and non-personal information to help operate our site and serve you better.

Information You Provide Directly

You may choose to give us information when you:

  • Contact us via email or through our contact form

  • Sign up for updates or newsletters

  • Apply for a consultation or service

  • Participate in surveys, promotions, or events

  • Download free content or resources

This may include:

  • Your name

  • Email address

  • Phone number

  • Details about your inquiry or background

  • Any other personal information you choose to share

Information Collected Automatically

When you visit LastFirst.com, we may collect:

  • IP address

  • Browser type and settings

  • Device type (mobile, desktop, tablet)

  • Pages visited and time spent

  • Referral sources (e.g., search engine or social media)

  • General location (region or city)

We use cookies and analytics tools to collect this data to understand how visitors use our site.

We do not knowingly collect personal information from children under 13 years of age.

How We Use Your Information

We use your information to:

  • Respond to your questions or requests

  • Provide consultations or service details

  • Send email updates or newsletters (if you opt in)

  • Improve website functionality and user experience

  • Run promotions or events you choose to participate in

  • Monitor website traffic and performance

  • Protect our site from spam and abuse

  • Meet legal and regulatory obligations

We do not sell or rent your personal information.

Legal Basis for Processing (For EU/UK Users)

If you are located in the EU or UK, we process your personal data under these lawful bases:

  • Consent – When you opt in to receive updates or submit your information

  • Legitimate Interest – For internal analysis, website performance, and user engagement

  • Contractual Necessity – When we provide services at your request

  • Legal Obligation – To comply with applicable laws

You can withdraw your consent at any time by contacting [email protected].

Cookies and Tracking

We use cookies to improve your experience on our site. Cookies help us:

  • Understand how visitors use the website

  • Remember user preferences

  • Improve speed, design, and layout

Types of cookies we may use:

  • Essential cookies – Required for core site functions

  • Analytics cookies – Help us track site performance

  • Preference cookies – Remember choices you’ve made on our site

When you first visit, you’ll see a cookie banner where you can accept or manage cookie preferences. You can also control cookies through your browser settings.

We do not use advertising or third-party tracking cookies.

Who We Share Your Information With

We only share your personal information with trusted third-party services that help us run the website or deliver services. These include:

  • Website hosting and email service providers

  • Email marketing platforms (for sending newsletters)

  • Analytics tools like Google Analytics

  • Contact form and spam prevention tools

These services are only allowed to access your data for the specific purpose of helping us operate our website or communicate with you, and they are required to keep your information secure.

We may disclose personal data if legally required or if necessary to protect our rights.

Data Retention

We retain your information only as long as necessary:

  • Email communication – Kept for 12 months after your last contact

  • Newsletter subscriptions – Until you unsubscribe or after 12 months of inactivity

  • Analytics data – Stored in anonymized form for up to 12 months

  • Event or consultation inquiries – Retained as needed for client support and legal reasons

You may request that we delete your personal data at any time.

Your Privacy Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you

  • Request corrections or updates

  • Request deletion of your personal data

  • Withdraw your consent for emails or cookies

  • Request a copy of your personal data

  • Object to certain types of data processing

To exercise your rights, email us at [email protected]. We’ll respond within 30 days.

Children’s Privacy

Our website and services are not intended for children under 13. We do not knowingly collect personal data from minors. If we learn that a child has provided us with data, we will delete it as soon as possible.

International Data Transfers

If you are visiting from outside the United States, please note that your data may be processed and stored on servers located in the U.S. or other countries where privacy laws may differ. We use service providers that follow strict security and privacy standards.

How We Protect Your Data

We use technical and organizational safeguards to protect your data, including:

  • SSL encryption (secure HTTPS connection)

  • Trusted hosting environments

  • Limited access to data by authorized personnel only

  • Regular site updates and spam filters

Although no method is 100% secure, we do our best to protect your information.

Do Not Track (DNT)

Our site does not currently respond to “Do Not Track” signals from browsers. However, you may control cookies via our banner or through your browser settings.

California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

  • Know what personal data we collect

  • Request access to or deletion of your data

  • Opt out of the sale of your personal data (we do not sell personal data)

  • Receive equal service regardless of your privacy preferences

To exercise any of these rights, please email [email protected]. We may verify your identity before processing your request.

Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in our services or legal requirements. When we make updates, we’ll revise the Effective Date at the top of this page.

We encourage you to check this page periodically.

Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact:

Email: [email protected]

We’re here to support you and your right to privacy.